360 & VR
How do you watch a 360° video?
The whole point of 360° is that the viewer chooses where to look. The picture turns in every direction: drag it with the mouse in a browser, turn your phone, or put on a VR headset.
On a computer
Open the film on YouTube in Chrome or Firefox and drag the picture in any direction with the mouse.
On a phone
In the YouTube or VK app, simply turn the phone — the camera follows you.
In a VR headset
Slide the phone into a VR headset and you are inside the scene, with a full sense of presence.
A sense of presence
What 360° video is
Spherical video is filmed with a special camera that records in every direction at once — up, down and all around. The entire space around the camera ends up in frame, and the viewer watches the finished film however they like.
It works best where atmosphere and scale matter: weddings and concerts, walkthrough tours and presentations. The viewer does not just watch the video — they are inside it.
Where 360° video pays off
Weddings and celebrations
The whole atmosphere of the day, not a single angleConcerts and events
Coverage that puts you in the roomProperty and interiors
Walkthrough tours of buildings and roomsAdvertising and presentations
A brand and product pitch people rememberTourism and the sights of Karelia
Virtual walks through scenic locationsVenues and showrooms
A virtual tour that replaces the first visitHow we make a 360 film
Four stages — and a finished video you can share on social media and show in VR.
1. Filming
A 360° panoramic camera on location: we capture the entire space around the camera point.
2. Stitching
We merge the frames into a seamless sphere, remove the seams and stabilise the picture.
3. Graphics
Colour grading, titles, logos and interactive hotspots inside the sphere.
4. Publishing
Upload to YouTube and VK with support for VR headsets and phone viewing.
The Russian anthem in 360 degrees
360° Video
Vysoky Standart residential complex — a 360-degree walkthrough
Walkthrough tour
Kids Fashion Show
360° Video
Miss Student of Karelia 2017
The finalists' closing walk
Victory Day, 9 May 2017, Petrozavodsk
Victory Day coverage
The wedding of Elena and Sergey
Wedding in 360°
The wedding of Inna and Sergey
Wedding in 360°
The wedding of Irina and Alexey
Wedding in 360°